Client: Paramount
Title: Community Day
Role: Concept, Design, Art Direction
Every year Paramount partners with more than 75 community organizations in over 20 regions to make a difference. This year we designed a campaign that energized employees and captured the spirit of the day. In order to make the day more ownable and unite the different groups of Paramount behind a single cause, we developed a badge with 'TOGETHER FOR GOOD' as our rallying cry. Using that as our strong piece of central branding we combined it with dramatic photography and hand drawn elements that tied into the DYI attitude of Community Day.
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